Visual Environment Board Minutes 11-15-06
Advisory Board on the Visual Environment
Village of Croton-on-Hudson

Minutes:        VEB Meeting of Wednesday, November 15, 2006

Present:        Doug Wehrle, Chair, Kevin McManus, Tom Smith, and Building Dept. Liaison Joe Sperber.

Absent:         Sandy Hardy, Nancy Kennedy, and Trustee Liaison Leo Wiegman.

At its November meeting, the VEB reviewed two sign applications.

1. Hudson Pediatric Dental
Steve Chester from Signs Ink appeared before the board to discuss the sign application from the new pediatric dentist located at 102 Grand Street.  The sign, which was planned for a C-1 district, exceeds the 5 square-foot maximum area allowed under code for the small patch of 0-1 district where the building is actually located; as a result, it will require a variance.  As submitted, the sign would be 10 feet long and 2 feet high and be positioned over three windows on the right side of the building’s renovated façade.  The words “Hudson Pediatric Dental” would be spelled out in black lettering in a Times Roman font against a beige background.
VEB Discussion and Recommendations:
a.      If a variance for a sign larger than 5 square feet is approved, VEB members recommended that the sign should nevertheless be reduced in height by at least 4 inches to allow more space between the top of the windows and the bottom of the cornice.  At the same time, the sign could be made longer so that it extends fully over the 3 windows.  The lettering itself could remain approximately the same height but made wider through the use of a Copperplate Gothic BC font; the background could be made darker (“Reflex Blue”) while the carved lettering could be made lighter (“Lettering White”) for greater impact.
b.      In the event a variance is not granted, the VEB recommended mounting a small professional sign between the door and the first window.  It could be whimsically shaped in a manner appropriate to a dentist serving children.    

Mr. Chester also presented the sign application for, a web design and hosting business that plans to occupy the storefront in the Capriccio I strip mall that until recently housed the Darretta frame shop.  As submitted, the plexiglass sign would 2 feet high by 12 feet long and occupy the same light box as its predecessor.  It would feature the company’s name in blue in the upper left corner; positioned directly below it would be the slogan “Web Strategies for Small Business” in small black letters and a small logo of a computer mouse.  The main portion of the sign would feature the words “Web Design & Hosting” in black lettering on a white background.  The company’s phone number would appear in white lettering on a blue background on the far right end of the sign.
VEB Discussion:
a.      Discussion focused on the presentation of the phone number, which VEB members agreed should not be vertically centered in the blue rectangle.  Instead, the Board suggested that two shades of blue should be used in this area—a strip of lighter blue on top, and darker blue on the bottom—and that the phone number should be positioned on top of the lower, darker blue..
b.      It was further suggested that the parentheses around the area code in the phone number be removed.
c.      The Board also noted that there should be the same amount of white space on either side of the words “Web Design & Hosting”; as the sign stands, the lettering runs too close to the blue rectangle to the right.   
VEB Recommendations:
a.      The Board voiced its approval of the sign as revised.

The Meeting adjourned at 8:40 p.m.