Visual Environment Board Minutes 05-18-05
Advisory Board on the Visual Environment
Village of Croton-on-Hudson

Minutes:        VEB Meeting of Wednesday, May 18, 2005

Present:        Marianne Bosshart, Valerie Leis, Kevin McManus, and Trustee Liaison Leo Wiegman.

Absent:         Doug Wehrle, chair; Ross Weale, and Building Dept. Liaison Joe Sperber.

The agenda for the May meeting consisted of one sign application and a brief discussion of implementation of the new logo.

1. Riverside Four Restaurant
Rich Baccari, Bob Castalbo, and Suzanne Cortese appeared before the VEB on behalf of their Riverside Four Restaurant, located at 337 South Riverside Avenue, to discuss plans to add a sign to the building’s façade for enhanced visibility.  There is currently a freestanding sign approved by the VEB at its 11/17/04 meeting; however, it is smaller than originally planned because of height restrictions imposed by code.  As presented, the new sign would be painted directly onto the peach-colored face of the building, within a rectangular area measuring 47 inches high by 182 inches in length.  It would consist of the words “Riverside Four” painted in brown or burgundy, and the word “Restaurant” in a second color; the image supplied with the application did not show the actual colors being proposed.  The new sign would also include the reeds and multicolored “rainbow splash” that appear on the freestanding sign.  The contractor for the project is New York Signs and Window Film in Elmsford.
VEB Discussion:
a.      VEB members Valerie Leis and Marianne Bosshart questioned the use of brown or burgundy for the lettering in the restaurant’s name.  During the course of the discussion, all present agreed with Valerie that the midnight blue used on the restaurant’s business card would be a more effective choice.
b.      There was some discussion as to whether the existing spotlights currently in place at the far ends of where the sign will be painted will provide adequate illumination.  One of the owners mentioned the possibility of installing lights like those in use at the nearby Umami restaurant.
VEB Recommendations
a.      The Board approved the sign as proposed with the proviso that the lettering be applied in midnight blue paint.
b.      Members also agreed with the importance of increasing the restaurant’s visibility and expressed support for the owners’ efforts.

2. Discussion of Logo Presentation
Echoing sentiments raised in an email by VEB Chair Doug Wehrle, who was unable to attend the meeting due to business obligations, Valerie Leis expressed concern about the haphazard way the logo has begun to appear on various publications, including the most recent Village newsletter.  Together with Trustee Liaison Leo Wiegman, who had arrived from a second meeting, they agreed that the Village needs to roll out the logo in a way that ensures that a process for creating templates and controlling its appearance will be in place.  Leo reported on conversations that have already taken place along these lines, and the Board agreed to invite designer Elton Robinson to the June meeting to provide an update on the implementation process.
The Board also briefly discussed ways of encouraging a speedy embrace of the logo—for example, through the sale of decals that could be applied as bumper stickers, tee shirts that might be sold at Summerfest, etc.

The Meeting adjourned at 8:50 p.m.